This is a World War I Canadian propaganda poster encouraging the public to buy Victory Bonds—a key way civilians could financially support the war effort.
📜 Text on the Poster:
"They serve France"
"How can I serve Canada?"
"Buy Victory Bonds"
🧭 Context & Purpose:
• Victory Bonds were government-issued war bonds that civilians could purchase to help fund the war. Buying one was portrayed as a patriotic duty.
• The poster appeals to empathy and nationalism, contrasting the hardship and labor of French women with the viewer's opportunity to contribute at home.
• Aimed at Canadian citizens, it suggests:
“If these women can endure backbreaking labor to support their country, surely you can buy a bond to support yours.”
🖼️ Visual Elements:
• Three women in peasant clothing are pulling a plow—symbolizing the toll war took on civilians, especially women left behind to maintain farms and economies.
• This is a visual echo of the famous French poster of women doing similar work, showing Allied solidarity.
• The dark silhouettes and upward perspective give the women dignity and heroism.
• The contrast between the muted image and bold red “Victory Bonds” draws immediate attention to the call-to-action.
🇨🇦 Produced by:
• The Canadian government, likely around 1917–1918 when Victory Bonds were heavily promoted to support Canadian troops in Europe.
• It was part of a broader war bonds campaign across Allied nations (including the U.S. and U.K.).
Printing Details:
Master's Edition archival paper, in off-white and uncoated, offers museum-quality for art enthusiasts seeking a luxurious way to enjoy world-class artworks:
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Paper Finishing: Matte, uncoated, natural white (off-white).
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Acid-Free: pH above 7 to prevent yellowing over time.
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Paper Weight: 250 gsm (110 lb), Thickness: 0.29 mm (11.4 mils).
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Sustainable Paper: FSC-certified paper for sustainability.
Learn about paper types and their unique textures and finishes here.
